Pengu Asia
Contributed to the visual expansion of the Pengu brand across Asia, adapting existing illustration assets into various print formats. A key highlight was creating personalised Pengu PFPs for dozens of Asian Web 3 organisations, giving brands a playful, recognisable face in the ecosystem.
Year
2025
Scope
Visual Design
Client
Pudgy Penguins
This project was largely execution-driven, working within a defined visual framework rather than originating concepts. I mostly worked methodically on asset editing and customization based on clear creative direction, ensuring each deliverable felt tailored to the organization while maintaining visual coherence.
Challenge
Adapting the Pudgy Penguin's visual identity across dozens of unique brand contexts was a challenge, as I had to make sure each output still felt personal and consistent to the partner company/brand.
